Bangkok Post – Siam Paragon Unveils a New World of Luxury Art


The World Art Collective at Siam Paragon transforms luxury through an inclusive art experience featuring renowned global artists.


Siam Paragon, a ‘global destination’ and epicentre of unparalleled experiences, envisions a “New World of Luxury,” a reimagined concept that delves into multifaceted experiential abundance. This enrichment is introduced through art, offering an inclusive and accessible experience for all. This initiative unveils “Siam Paragon’s World Art Collective,” featuring nine contemporary art creations by leading Thai and international artists.  

“Siam Paragon’s World Art Collective” is a transformative initiative to curate a luxury experience through art appreciation. Siam Paragon has formed a ‘Co-Creation’ with internationally renowned contemporary artists to commission various site-specific art pieces as well as a communal exhibit, inspiring works from celebrated artists from Thailand and numerous countries. Locals and visitors from across the globe can now discover this vibrant and accessible art experience at Siam Paragon, where art blends seamlessly with lifestyle and connects people to a world-class experience. This transformation allows visitors to become ‘global citizens’ and citizens of the boundless art world.         

Chanisa Kaewruen, Siam Piwat’s Executive Vice-President, Group Head – Creative and Innovation, said, “Siam Paragon has been a leader in curating multi-dimensional and unparalleled experiences, recognised especially for our leadership in luxury experiences. This achievement has earned us a top-of-mind position among Thais and visitors from around the world. Today, Siam Paragon has evolved into not only a ‘global destination’ but also a place that engages people in the “New World of Luxury,” a world of reimagined ‘luxury’ that extends far beyond shopping or retail. We are setting a new benchmark and creating a new prototype of ‘luxury’ experience that is rare and wondrous.” 

Siam Paragon welcomes 150,000 – 200,000 local and international visitors a day. It is an epicentre of lifestyle and experiences and now a vibrant art platform that interconnects art, artists, and people. At Siam Paragon, art blends seamlessly with lifestyle and, most importantly, is accessible to all. We have initiated a ‘Co-Creation’ with the world’s leading artists to create site-specific art that has been integrated as part of Siam Paragon, along with the showcase of contemporary art from celebrated artists for all to enjoy.”

“Siam Paragon’s World Art Collective” features nine art pieces. The site-specific installation “Aurora” by leading French visual artist Pascal Dombis draws inspiration from the colours of the mesmerising northern lights, or aurora borealis. Comprising 24 lenticular panels like a colour wheel, this optical material creates an ever-changing visual experience that encourages movement and active engagement with the piece. Dombis is noted for his excessive use of simple algorithmic rules to generate intentional accident and accidental results. 

In addition, Siam Paragon also showcases many contemporary art installations from leading Thai and internationally renowned artists. “Dylie” is an exclusive piece curated for Siam Paragon located on the 4th Floor. This playful character is by JWON or Sarayut Kurakaew, a renowned Thai illustrator and character designer for art toys and collectibles. “Red Bubble” by Korean artist Donghoon Oh is an eye-catching red sculpture inspired by children’s bubble play, showcased on the 1st Floor. The elegant and dynamic bronze sculpture “Cascading Melody” by American sculptor John Helton reflects the idea that everything is in motion and everything is connected; it is exhibited on the M Floor. “The Way it Shapes You” by Netherlands-based Pieter Obels, whose steel sculptures embody a sense of lightness and grace that reflect an aspirational world where balance and beauty reign supreme, is located on the 3rd Floor. Digital visual art “Kinetic Waves” and “Vortex” by pioneering French digital artist Miguel Chevalier are on the 4th Floor. 

“Didn’t Come this Far to Go Back” is a wooden sculpture by Inson Wongsam, Thai National Artist in Visual Arts (Sculpture) 1999, who took inspiration from his solo scooter trip to Florence, the birthplace of the respected art professor Silpa Bhirasri, located on the 2nd Floor. “Missing” by Naritthorn Sethakunarat resonates with the loneliness of human beings, located on the 1st Floor. “UOY MA I” by Wisut Ponnimit, a renowned Thai cartoonist, animator, and artist, is a cute sculpture of the famous Mamuang character and serves as a self-reflection that perspective on life is sometimes impacted by how we see the world. 

Discover the art experience from world-renowned contemporary artists at Siam Paragon. For more information and future art installation updates, follow Facebook and Instagram: Siam Paragon. 

#SiamParagon #NewWorldof Luxury 



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