The SoundCloud Store has been created by the music streaming service as a new artist-led initiative that will help them to create their own merch for fans to pick up. The brand’s first edition of the store boasts designs from artists including Wiz Khalifa, wolfacejoeyy, Denzel Curry, Armani White and Bktherula. The streaming service said that it creates mock-ups of products upon receiving a design, will then create and sell the final result with 100% of the profits from sales going to artists without taking any fees.
The SoundCloud Store comes as one of a growing number of company-backed merch initiatives coming to the market to provide fans with an easier, direct way to pick up custom designs that will benefit their favorite artists.
Image Credit: SoundCloud
