Louis Vuitton to show cruise collection inside New York’s The Frick Collection

Louis Vuitton on Thursday revealed its cruise 2027 show will take place at The Frick Collection in New York City on May 20, marking the launch of a three-year museum sponsorship by the Parisian fashion house.

Located along Central Park on Manhattan’s Upper East Side, the museum will play host to the Parisian house’s newest cruise collection, designed by Nicolas Ghesquière, artistic director of women’s collections.  The show will take place inside The Frick’s first-floor galleries, serving as a fashion show-first for the space.
 
The French brand said the location choice reflects its commitment to the arts, and coincides with its decision to become a principal cultural sponsor of The Frick Collection for the next three years.

As a sponsor, Louis Vuitton said it will support The Frick Collection’s free monthly Friday evenings through the “Louis Vuitton First Fridays” program, offering free public access to the museum on the first Friday of each month (except January and September) from June, 2026 through May, 2027.

Moreover, the luxury brand will support the Frick’s exhibitions program and will also be the lead sponsor of the next three major special exhibitions at the Frick, starting with “Siena: The Art of Bronze, 1450–1500”, held from October, 2026 to January, 2027.

The house will also be lead sponsor of the Frick’s show opening in spring 2027, the first exhibition dedicated to French enameler, Susanne de Court. In late 2027 to early 2028, the Frick will present an undisclosed monographic exhibition of nineteenth-century paintings, also backed by Louis Vuitton.

“Presenting the cruise collection at The Frick Collection offers a unique dialogue between contemporary creation and such a remarkable artistic setting, where, surrounded by masterpieces spanning from the Renaissance onward, we enter into conversation with a place where art, history, and beauty have long been preserved and celebrated,” said Ghesquière. 

​”It also marks the beginning of a meaningful relationship with an institution devoted to excellence and cultural heritage, further affirming Louis Vuitton’s commitment to engaging with art spaces that inspire and elevate creative expression.”

Founded by American industrialist Henry Clay Frick in 1935, The Frick Collection, set inside a Gilded Age home, today displays collections of European fine and decorative arts, with masterworks ranging from the Renaissance to the late nineteenth century.