BUCKHANNON — St. Joseph’s Hospital is pleased to announce that it was honored with the 2024 Communicator Award of Excellence for the production of its Da Vinci XI television commercial. Presented by the Academy of Interactive & Visual Arts (AIVA), the Communicator Award of Excellence is AIVA’s highest honor.
The television commercial was filmed by BlaineTurner Advertising, based in Morgantown, West Virginia. Filming of the commercial entailed many hours of work not only by the agency but also by hospital staff, including marketing, operating room staff, and surgeons. Detailed scripts and shot logs were fine-tuned and executed, including many hours of filming in the hospital’s operating suite.
“We are very honored to have received this award,” said Skip Gjolberg, President and CEO of WVU Medicine St. Joseph’s Hospital. “I especially appreciate our surgeons Dr. Susan Long and Dr. Ross Knowles for taking time out of their busy schedules for filming.”
“On behalf of the marketing department, I would like to sincerely thank all of the staff who participated in the long days of filming,” said Lisa Wharton, Vice President of Marketing and the Foundation. “They worked tirelessly to help successfully complete this important project.”
The 30th Annual Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation in communication. It is the leading international awards program honoring talent in the highly competitive field. The Award of Excellence is presented to projects that exceed industry standards in quality and achievement.
To view this award-winning commercial, visit St. Joseph’s Hospital’s YouTube channel by clicking on the arrow logo at the bottom of their website www.stj.net under “Follow STJ.”
About The Communicator Awards
The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded three decades ago, the Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design. The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed brand and media, interactive, advertising, and marketing firms, including GE Digital, Spotify, Condé Nast, Disney, Accenture Song, Superfly, Fast Company, Digitas, and many others. See aiva.org for more information.
