Paul Sende Explores the Perception of Geometry Via Visual Art


Based in Buenos Aires, Argentina, visual artist Paul Sende caught the creative bug early, with jazz and instrumental music often being played in his childhood home. It helped pave the way to the exploration of geometric shapes as a kid before moving on to disassembling old electronics he found at his grandparents’ house. Motors, lights, and anything with a battery were fair game. Soon, Sende found himself digging through discount bins at toy stores to find circuits he could use to create new sounds. At this point, his work began to bridge the gap between analog and digital, and he actively furthered his learning via the internet and software. This all occurred by the time Sende, at 14 years old, had his Flash animations debuted on MTV.

An art installation with white and red geometric accents features a black sculpture on a red pedestal, a lit modern artwork, and a large pink soft sculpture in an adjacent room.

Tuleste Factory

The visual artist went on to study Multimedia Arts at National University of Art in Argentina. There, Sende was encouraged to work with different media and techniques, finding his sweet spot in modularity, visual patterns, optical effects, light phenomena, and kinetic experiences.

A large circular neon light display featuring vertical red, white, and blue bars.

CL Light Sculpture

His artistic endeavors, focused on abstraction and geometry rooted in perception, are presently featured at Tuleste Factory as part of Chromatic Stance, an exhibit celebrating color and form through various mediums in an inspiring and diverse showcase. With a total of eight lighting works and sculptures on display, Sende’s bold works invite visitors to spend time with energetic neon lights and stoic geometric totems. Your interests will be peaked by the stories each piece tells.

A large circular neon light display featuring vertical red, white, and blue bars.

CL Light Sculpture

Sende relies on many techniques and tools in his work, which encompasses light installations, sculptures, screenprints, paper cutouts, painting, digital art, programmed objects, image-generating devices, silkscreens, and more. It’s a diverse body of work unencumbered by material limits that thrive within Sende’s framework of geometry and abstraction.

The visual artist has exhibited at the Malba Museum, Art Basel Miami, Pinta Parc, Recoleta Cultural Center, Palermo Hippodrome, Betahaus Berlin, Pabellón 4 Gallery, ArteBa, Ciudad Emergente Festival, and more. Where will his talents land next?

A large circular neon light display featuring vertical red, white, and blue bars.

CL Light Sculpture

A brightly lit, all-red room contains abstract sculptures and paintings. Two doorways reveal different art displays in adjoining rooms, and a circular mirror is mounted on the right wall.

Tuleste Factory

A room with red walls and floor features abstract art pieces, including a circular patterned mirror, framed artworks, and eclectic furniture.

Tuleste Factory

A square artwork featuring geometric shapes with neon lights in pink, blue, green, and white against a dark background.

L3 Light Sculpture

A square artwork featuring geometric shapes with neon lights in pink, blue, green, and white against a dark background.

L3 Light Sculpture

A square artwork featuring geometric shapes with neon lights in pink, blue, green, and white against a dark background.

L3 Light Sculpture

A brightly lit interior with minimalist decor features two abstract metallic chairs between sculptural silver trees, modern geometric neon wall art, and a green wavy structure in the corner.

Tuleste Factory

A rectangular sculpture with a geometric design featuring various colors, including blue, green, pink, yellow, white, and black.

XILNY Sculpture

A rectangular sculpture with a geometric design featuring various colors, including blue, green, pink, yellow, white, and black.

XILNY Sculpture

A rectangular sculpture with a geometric design featuring various colors, including blue, green, pink, yellow, white, and black.

XILNY Sculpture

To learn more about Paul Sende, visit paulsende.com. Gather more information on the Chromatic Stance exhibition at tulestefactory.com.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she’s likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.



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