Plans in Canada to require streaming services to promote Canadian content continue to spark debate.
Spotify has made its latest contribution to the arguments about the potential impact of extending existing broadcast-industry quotas to streaming.
The company claimed that “Canadian artists were discovered by first-time listeners more than 3.8 billion times last year” on Spotify, and that royalties generated by Canadian artists “more than doubled” between 2018 and 2023 to CAD $435m ($317m at current exchange rates).
But Spotify’s problem with the potential changes in Canada is over the definition of ‘Canadian’ artists, which for radio requires at least two of these conditions: the music is composed entirely by a Canadian; the music is performed principally by a Canadian; the lyrics are written entirely by a Canadian; and that the performance was recorded wholly in Canada.
Spotify says that some big streaming hits by Canadian artists won’t meet the criteria, citing Tate McRae’s ‘Greedy’ and Punjabi-Canadian producer Ikky as examples.
“For Canadian artists with a global mindset, much of their work falls outside the CRTC definition of Canadian programming today,” warned Spotify (the CRTC being the regulator in charge of Canada’s Broadcasting Act).
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