It’s never been easier to get your music onto the Internet. That’s great.
But therein lies the problem. If it’s easier for you, it’s easier for everyone else, too. The democratization of music creation is neat and all, but with everyone jockeying for a slot in the ever-shrinking attention economy, the question then becomes: what’s going to make you stand out?
Luckily, Spotify for Artists has the answer.
What is Spotify for Artists?
If you weren’t already familiar, Spotify for Artists is the free tool Spotify offers for artists to manage and customize their Spotify profiles. With the standard version of Spotify for Artists, musicians who upload songs to the streaming platform can check their stats, change their band’s profile picture and bio, and get a glimpse of which demos are most digging their music.
Now, Spotify for Artists is launching the Campaign Kit, a new set of tools to help emerging artists promote their music to wider audiences, gain streams, and stand out against the crowd. In addition to Playlist Pitching, which has, and will continue to be, a free resource for Spotify for Artist users, the Campaign Kit consists of new features like Marquee, Discovery Mode, and Showcase, each of which is detailed below.
Spotify’s new Campaign Kit for Artists empowers musicians with tools to streamline promotional efforts. It offers customizable ad templates, performance analytics, and strategic insights, enabling artists to create effective campaigns and engage audiences more efficiently. This toolkit is designed to boost visibility and optimize marketing strategies on the platform.
What’s in the Campaign Kit?
As mentioned above, the Campaign Kit consists of three new major features: Marquee, Discovery Mode, and Showcase. Below, we’ll get into what artists can plan to get out of each.
Marquee
Aptly named Marquee, the Campaign Kit’s most-hyped feature is also, perhaps, its most exciting. With Marquee, your music takes center stage in the form of full-screen, targeted recommendations for Spotify listeners, using data that the streamer compiles on listener preferences and habits. Think of all of the new pop singles you’ve seen advertised on Spotify. Now replace that rockstar’s face with your own.
Discovery Mode
Discovery Mode starts with you. If you have a single you’d like to promote, or a choice cut from your discography that you think has the potential to connect with a bigger audience, Discovery Mode allows you to highlight that track. Spotify does the rest, promoting your choice into personalized listener playlists.
Showcase
Similar to Marquee, but more low-key, Showcase promotes your music to likely listeners with a clickable banner at the top of the Spotify home page when users log in, prompting new streams, and a shot at stardom.
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